Marriott International Introduces Two New Brands to the Brazilian Hotel Market

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11 December 2012 9:05pm

Marriott International announced plans to introduce two of its mid-market hotel brands, the Fairfield Inn and Courtyard by Marriott brands in Brazil. The company will open a new 165-room Fairfield Inn by Marriott in Porto Alegre, Rio Grande do Sul, and a 160-room Fairfield Inn by Marriott and 158-room Courtyard by Marriott hotel, both in Curitiba, Parana.

All three properties will be developed under an agreement with Mr. Aldemir Dadalt, owner and president of Prisma Engenharia SA, a prominent regional real estate development and construction company based in Joinville, Santa Catarina, who has developed 14 hotels located in major cities of Southern Brazil.

The hotels will be Mr. Dadalt's second project with Marriott. The first was the 128-room Hotel & Spa do Vinho Caudalie, part of the Marriott's Autograph Collection, located in Bento Goncalves, Brazil's wine region in Rio Grande do Sul approximately 124 km from Porto Alegre.

The Brazil Development team at Marriott International, led by Guilherme Cesari, Vice President of Development for Brazil, conducted a comprehensive market research to adapt these brands to the domestic Brazilian business traveler.

The two Fairfield by Marriott hotels in Curitiba and Porto Alegre will be the first two introduced, both set to open in the first half of 2014 before the World Cup.

The 158-room Courtyard by Marriott hotel in Curitiba, scheduled to open in early 2015, will feature the brand's refreshing business lobby, a casual dining restaurant, meeting space and recreational facilities include a swimming pool and a fitness center.

Marriott International is currently represented in Brazil by the 445-room Renaissance Sao Paulo Hotel, 245-room JW Marriott Hotel Rio de Janeiro, the 311-room Sao Paulo Airport Marriott, 114-unit Marriott Executive Apartments Sao Paulo and the 128-room Hotel & Spa do Vinho Caudalie.

The Courtyard by Marriott brand features hotels with a refreshing environment that helps guests stay connected, productive and balanced while traveling.  Intuitive services and design accommodate guests' desire for choice and control and allow them to use the public space and guest rooms to meet all of their needs while on the road. With more than 900 locations in 38 countries, Courtyard has more locations than any other Marriott International brand.

Launched in 1987, Fairfield Inn & Suites has become a leader in the moderate tier category. With more than 625 properties throughout the United States, Canada and Mexico, guests can rely on Fairfield Inn & Suites to meet their lodging needs wherever their travels take them. Fairfield Inn & Suites participates in the company's award-winning Marriott Rewards frequent guest program.
 

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