Meliá Hotels Announces New “Life Management” Ad Campaign

Meliá Hotels Announces New “Life Management” Ad Campaign

“Welcome to Life Management by Meliá, because life is the most important journey” is the new campaign from Meliá Hotels & Resorts, inspired by the happiness and well-being of its guests and linked to its service vocation and the experiences provided by its hotels. The campaign aims to reinforce the distinctive attributes, modernity and urban nature of the most well-known hotel brand in Spain, through little pieces of advice that help enjoy life.

The campaign’s messages and images, accompanied by information on Meliá products and services, suggest the perceptions of wellbeing that shape the “brand experience,” in which guest satisfaction is the major priority. The campaign highlights all of the brand’s key attributes (such as The Level, YHI Spa, Kids & Co, Romance by Meliá and Power Meetings) through different pieces of advice on achieving happiness.

Meliá Hotels & Resorts has contracted doctor and lecturer Mario Alonso Puig to provide three master classes on positive thinking in October and November at the Hotel Meliá Madrid Princesa, Hotel Meliá White House (London) and Hotel Meliá Berlin.

The brand campaign can also be found on social networks and at www.melia-hotels.com/life, offering users a number of workshops to use the techniques and advice given by Life Management and linked to the brand’s products and services.