Melia Hotels International to Open Family Resort in Mallorca

A joint venture by Melia Hotels International and Katmandu Park will develop a new generation family-themed resort in Mallorca. The project will include the integration of all the facilities, operations and communications of both businesses and the hotel will raise its category to a superior resort level along the coming years.

Melia Hotels informed the Spanish Stock Market Commission about the new Joint Venture signed with the Katmandu Group and its operating company, Producciones de Parques, S.L., further reinforcing the cooperation agreement between both companies first announced last summer.

The Joint Venture comprises the merger of the Magaluf Park Hotel and the adjacent Katmandu Park, a new generation of theme park to create Sol Katmandu Park & Resort, set to deliver a themed destination resort experience, where guests are immersed in interactive environments while also enjoying nearby Magaluf, which offers one of the best beaches on the island of Mallorca.

The project will include the integration of all the facilities, operations and communications of both businesses and the hotel will raise its category to a superior resort level along the coming years.

Katmandu Park was founded in 2005 by a small group comprised of a Majorcan businessman and American-style amusement operators who also founded the Palma Nova Golf Fantasia in 1988. Katmandu Park is a new concept of theme park built on compact plot of land in densely populated tourist destinations, and features an anchor attraction, the House of Katmandu, along with several additional attractions such as 4D animation rides, interactive games, a haunted experience, expedition-style miniature golf, and a themed full service bar and restaurant, and more new attractions opening in 2013.

Co-founder Scott Demerau said Katmandu Park has managed to defy the economic crisis and increase its visitor numbers year after year because “we give our guests permission to have fun and at the same time deliver cutting-edge attractions never seen before in Mallorca.”

Melia Hotels International, owner of several hotels in the area, hopes to reposition Magaluf as a superior quality tourism destination. Until this renovation brought new life to the area, Magaluf had suffered a continuous decline in welfare and employment in the region due to an obsolete tourism model, and the new joint venture hopes to increase value and profitability from both the financial and social perspectives. The Calvi Beach Resort project provides an integrated experience to attract each customer profile and segment.

Last year, Melia launched the Calvi Beach Resort project with the comprehensive reform of four beachfront hotels, and the creation of new brands and lifestyle leisure experiences. The project will continue with the renovation of other areas of the destinations, including the creation of new pedestrianized areas and the renewal of formerly rundown shopping areas and congress facilities.

Melia currently works on its second phase, which involves the refurbishing of several hotels in the area such as the Sol Cala Blanca and the Sol Antillas, as well as the integral renewal of the 150 new rooms of the already partially inaugurated Beach House Hotel.

Source: Travel Pulse, http://www.travelpulse.com/melia-hotels-international-to-open-family-resort-in-mallorca.html