Popular Mexican Resort Chain Expands to Caribbean

Karisma Hotels & Resorts, a premier collection of 11 Gourmet Inclusive properties comprised of El Dorado Spa Resorts & Hotels, El Dorado Generations and Azul Hotels and Villas by Karisma, announced Wednesday its expansion beyond the Riviera Maya, Mexico to Jamaica. Karisma Hotels & Resorts has acquired majority and controlling interest in the former Sandy Bay Beach Resort in Negril, which will now operate under the new name, Seashore Bay Beach Resort. Karisma Hotels & Resorts is renowned for revolutionizing the all-inclusive category with its award-winning Gourmet Inclusive concept, featuring world-renowned chefs, sommeliers, and high-end gourmet cuisine served a la carte. This will be the first Gourmet Inclusive resort outside of Mexico. Following a 60-day transition period, the 128-room Seashore Bay Beach Resort will operate as an all-inclusive property for couples, singles and families. It will be ready to welcome guests as of December 1. Guests will enjoy an all-inclusive experience with nine categories of rooms and suites with garden and ocean views, two pools, four specialty restaurants, a spa, various activities and entertainment, and a "Kid’s Club." A multi-million U.S. dollar renovation is planned for Seashore Bay Beach Resort, after which it will be rebranded an Azul Hotel, operated by Karisma Hotels & Resorts and providing couples and families with a customized five star Gourmet Inclusive vacation experience focused on the best in food and service.