Regent Seven Seas Debuts Personalized Marketing Tools

Regent Seven Seas Cruises is launching a new program of customized guest communications that incorporate specific information from client travel agencies. The new print and online communications tools will be delivered to Regent Seven Seas guests both before and after their voyages.

The new tools include print initiatives that wish guests a “bon voyage” upon departure, welcome them home upon return, provide information on pre- and post-cruise options and travel insurance, and even help them plan their vacations using customized brochures.

The new communications initiatives will all incorporate the name and contact information for the guests’ agency of record. “This comprehensive print and online program not only provides our guests with timely, personalized information, but also strengthens the ties between Regent Seven Seas and North America’s luxury cruise vacation retailers,” said Randall Soy, vice president of channel sales for Regent Seven Seas.

Guests booked on upcoming cruises will receive a simple “bon voyage” postcard featuring the ship they will sail aboard prior to their voyage. The personalized postcard will include the travel agency’s name and phone number.

Upon their return, guests will receive a photo of the ship they sailed on, accompanied by a thank-you letter from the guest’s travel agency of record and Regent Seven Seas. The notes will also feature the agency’s phone number, along with the guest’s loyalty tier and Seven Seas Society number.

Agencies can order customized travel planner brochures for their clients, featuring any of three destinations of choice. The planner will feature the name and phone number of the agency as a call-to-action.

Regent Seven Seas covers the mailing costs of these pieces. Agency clients will receive the print version of the new “Voyages to Explore” magazine, which will feature travel stories and reports, destination images, special offers and cruise information.