Shangri-La Launches ´STAR´ Sales & Marketing Training Program

Shangri-La Hotels and Resorts, Asia Pacific´s leading luxury hotel group, launched a new, proprietary sales and marketing training program in August 2005 - "STAR" (Shangri-La Training for Aggressive Revenues).

More than $3 million will be spent over the next four years to STAR train 2,000 sales and marketing employees in hotels and worldwide sales offices. The first tailor-made sales training program for Shangri-La, developed by Singapore-based TSA (Training Service Asia), the program incorporates the essence of Shangri-La´s corporate culture to make it distinctly relevant.

STAR contains five modules including: Essential Selling Skills; Negotiating Skills; Strategic Sales Management 1 and 2; and Sales Leadership and Motivation Skills.

Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific´s leading luxury hotel group, currently manages 47 hotels under the five-star Shangri-La and four-star Traders Hotels brands, with a rooms inventory of over 21,000.