Sol Melia to Open Fifth Indonesian Hotel in Surabaya

Sol Melia to Open Fifth Indonesian Hotel in Surabaya

Sol Meliá announced an agreement to open a new hotel in Indonesia, Meliá Adhiwangsa Surabaya, increasing its presence in the Asia-Pacific region, a key focus for company growth strategy since it announced its globalization and diversification strategy for emerging markets. The hotel will open in 2013 and is located in Surabaya, the second-largest city in Indonesia, located on the north coast of the island of Java.

The new Meliá Adhiwangsa Surabaya will form part of a major leisure development which includes a shopping mall and golf course, both already open to the public. The hotel will provide 300 rooms, all fully adapted to the standards of the Meliá brand, and will thus help consolidate the positioning of the Spanish brand in Indonesia.

Among the facilities provided by the hotel are a spa, swimming pool, children’s area, two restaurants and extensive facilities for meetings and event, in addition to the golf course. The fifth hotel for Sol Meliá in Indonesia is owned by the Bukit Darmo Property Group and will be operated by Sol Meliá under a management agreement.

Indonesia is the country where Sol Meliá opened its first hotel outside Spain over 25 years ago -- the Meliá Bali, thus kicking off a globalization process which now sees Asia-Pacific back at the heart of the company’s growth objectives for the coming years.