STR Global Reports 2010 Gains for Hotels in Americas Region

STR Global Reports 2010 Gains for Hotels in Americas Region

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for year-end 2010 and December 2010, according to data compiled by STR and STR Global. The Americas region ended the year with a 5.6 percent increase in occupancy to 57.8 percent, average daily rate finished virtually flat with a 0.6 percent increase to $100.32, and revenue per available room was up 6.2 percent for the year to $57.99.

Among the key markets in the region, Buenos Aires, Argentina, experienced the largest occupancy increase, rising 20.6 percent to 66.6 percent, followed by Mexico City, Mexico, with a 17.4 percent increase to 58.5 percent. Alberta, Canada (down 0.6 percent to 58.4 percent), and Manitoba/Saskatchewan, Canada (down 0.3 percent to 67 percent), both reported minimal occupancy decreases for the year.

Three markets achieved ADR increases of more than 20 percent -- Sao Paulo, Brazil (up 22.4 percent to $114.08); Rio de Janeiro, Brazil (up 21.9 percent to $182.56); and Vancouver, Canada (up 21.2 percent to $146.39). San Juan, Puerto Rico, fell 5.1 percent in ADR to $160.11, reporting the largest decrease in that metric.

Three markets experienced RevPAR increases of more than 25 percent -- Sao Paulo (up 37 percent to $75.22); Vancouver (up 27.9 percent to $99.12); and Rio de Janeiro (up 27.8 percent to $128.97). During December 2010, the Americas region’s occupancy rose 5.2 percent to 46.3 percent, average daily rate went up 2.1 percent to $99.69, and revenue per available room increased 7.5 percent to $46.18.

Among the region’s key markets, Montreal, Canada, posted the only double-digit occupancy increase, rising 12.8 percent to 48.1 percent. Manitoba/Saskatchewan reported the largest occupancy decrease, falling 3.5 percent to 51.9 percent. Three markets achieved ADR increases of more than 10 percent -- Sao Paulo (up 17.8 percent to $120.80); Santiago, Chile (up 16.1 percent to $150.97); and San Francisco, Calif. (up 11 percent to $130.52).

San Juan was the only market to post an ADR decrease, falling 5.1 percent to $174.21. Sao Paulo jumped 28.1 percent in RevPAR to $68.46, reporting the largest increase in that metric. Santiago followed with a 27.1 percent increase to $97.49. None of the region’s key markets reported RevPAR decreases.