SuperClubs to Rebrand Jamaica’s Hedonism III as SuperFun Resort

All-inclusive resort operator SuperClubs will relaunch its Hedonism III resort in Runaway Bay, Jamaica, under a new name, SuperFun Resort & Spa, beginning Oct. 14, 2010, according to Paul Pennicook, president of International Lifestyles, SuperClubs representative in the U.S., who spoke at the JAPEX conference in Montego Bay, Jamaica, on Wednesday.

The existing Hedonism III property will undergo a renovation and rebranding beginning in August. During the renovation period guests bookings at Hedonism III will be honored at the Hedonism II property in Negril, Jamaica.

The new brand will offer “elevated amenities at wallet-friendly rates,” said Pennicook. It also will feature complimentary drinks, all meals and most activities. The resort will also feature a clothing-optional beach, but unlike Hedonism resorts will not include complimentary motorized watersports or airport transfers.