Technology Helps Airlines Increase Online Yield

E-Travel has reported results on the performance of its online solution Amadeus e-Merchandise. This analysis shows that Amadeus has been instrumental in supporting airlines´ strategies to increase their profitability levels by implementing fare shopping solutions that enhance online yield and grow online volume.

Amadeus analyzed aggregated online Passenger Name Record (PNR) and Fare Amount data* from 8 airlines -Air France, bmi, Finnair, Iberia, Icelandair, Luxair, Qantas, and Wideroe- which together carry more than 100 million passengers a year, and which have adopted Amadeus e-Merchandise.

On a weighted basis, the Amadeus investigation showed: an 8 percent increase in online yield when comparing the consolidated online fare amount data in the three months before and in the three months after each airline´s initial launch month of Amadeus e-Merchandise.

Air France Vice President Distribution, Henri Hourcade, stated "We have seen an immediate and remarkable increase in sales revenues with the introduction of Amadeus Flex Pricer.”

“Amadeus e-commerce technology continues to support our long term international strategy of increasing our online yield and profitability,” said Arni Sigurdsson, director of distribution at Icelandair.

In parallel, a recent survey conducted by Amadeus among 85 executives from 35 airlines confirmed that online yield is a high business priority.

The survey respondents outlined the most important objectives in e-commerce to be growing volume (97 percent), followed by increasing yield (92.5 percent).