TripAdvisor to Acquire Online Travel Booking Provider Viator for $200 Million

TripAdvisor is slowly and consciously spreading its wings in the online travel community. The popular travel review website recently confirmed that it is acquiring San Francisco-based travel booking service provider Viator for $200 million in cash.

“Travelers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip,” said TripAdvisor president and CEO Stephen Kaufer in a statement.

Viator is known in the travel community as a premium online service provider that curates local tours and activities. The website has more than 20,000 bookable tours and 600,000 reviews submitted by travelers, spanning over 1,500 destinations. The acquisition is set to close on the third quarter of 2014, sources reveal.

Source: Travel & Tour World