UNWTO’s Lipman Calls for Action on Sustainability

<p><br /> <br /> UNWTO Assistant Secretary-General Geoffrey Lipman stressed that &ldquo;tourism has only scratched the surface of our clean, green potential &ndash;now it&rsquo;s time to mainstream it,&rdquo; and called on the tourism sector to get squarely behind the Green New Deal- in industry structures, and operations and to build the quadruple bottom line into all policies and programs, adding climate to economic, social and environment fundamentals in the sustainability equation. <br /> <br /> This is to be underpinned with a massive ICT expansion and public/private sector collaboration to enhance efficiency. Lipman also urged that the industry account properly for impacts &ndash;linking Tourism Satellite Accounting with mainstream green economic and carbon impact measurement and promote its commitment with key audiences. <br /> <br /> With policymakers shaping the transformation, putting together short-term economic stimulus packages and long-term development support funds for climate adaptation, trade strengthening and technology transfer. And with consumers, suppliers and destinations linked in the tourism chain.</p>