Valle D’Aosta Presents Tourism Marketing Plan for 2010

The goal of some Italian regions wanting to re-vamp their image for the forthcoming 2010 tourism season 2010, is to renew their strategy for promotion of the destination. The Valle d’Aosta (Aosta Valley) is proceeding separately from the central government thanks to its status, which positions itself among the five privileged autonomous regions of Italy.

The councilor in charge of tourism for the Valle d’Aosta, Mr. Aurelio Marguerettaz, recently presented the marketing plan carried out in collaboration with SL&A http://www.slea.it/, an Italian company specializing in consultancy, development, and tourism promotion and known in the Italian market for its proven successful tourism development plans.

The presentation was supported by Mr. Marguerettaz’ marketing creed that the line of action must change in addition to the product and the markets. The priorities outlined first places the public company at the service of the consumer: the promotion of a territory must supported by commercial proposals. In his belief, only the best-selected ideas on tourism promotion must be adopted and applied to the markets proven to be efficient in order to avoid dispersion of capital investment.

The presentation has met the full agreement of the officials of the Autonomous Region, including the vice president of the hotel association (ADAVA). Mr. Augusto Rollandin, president of the autonomous region, was on the panel of councilors debating the tools of the marketing mix: productive activities, agriculture and natural resources, and instruction and culture.

Other promotional actions include the protocol of collaboration with the Japanese Olympic Committee, the Yamanashy University (for the tweening with the University of Valle d’Aosta), and with some tour operators for the inclusion of the destination into their winter and summer tourism brochures.