BIT 2025 officially opened this morning (Sunday, February 9), unveiling the latest travel trends, which are becoming increasingly experiential and thematic, with a strong focus on sustainability—both environmental and social.
All is ready for the grand opening on Sunday morning for BIT 2025, featuring more than a thousand exhibitors from 64 countries, hosted buyers from 49 countries.
The ITB Innovators platform continues to expand, spotlighting groundbreaking technologies and sustainable solutions shaping the future of travel.
UN Tourism has returned to the FITUR international trade fair to advance the sector’s shift towards greater accessibility and growth propelled by investments and innovation.
This March at ITB Berlin, the Home of Luxury is once again the venue for the luxury travel industry, for the first time offering an exclusive platform for networking, events and meetings in the Palais am Funkturm.
Mexico will take center stage at the International Tourism Fair (FITUR) in 2026 as the official Partner Country, a collaboration agreement announced at Mexico’s pavilion during FITUR 2025.