The world’s oldest surviving republic, a luxury chauffeur service in Iceland, an African destination that has high hopes for tourism, a national airline and the developers of a ground-breaking app, are all among more than 150 new exhibitors waiting to do business at World Travel Market London 2016.

Minister of Tourism from over 50 countries and leaders from the private sector companies and associations will convene at the Ministers Summit organized by the World Tourism Organization (UNWTO) and the World Travel Market in London, to discuss safe, secure and seamless travel.

The 2016 responsible tourism programme opened with a public ‘Conversation’ on How to Enhance the Guest Experience in India.

World Travel Market London 2016, the leading global event for the travel industry, has unveiled the diversity of exhibitors that will be partying in style during WTM London’s Festival program on November 9.

Visitors to WTM London 2016 will have the opportunity to talk to all the major African tourist boards as the region continues to raise its profile at the leading global event for the travel industry.

2016’s World Responsible Tourism Day marks two very significant anniversaries for host World Travel Market and for the development of responsible tourism across the industry as a whole.