Cycling Tourism Projected to Explode into $136 Billion Market

A major market analysis released today highlights Cycling Tourism as the breakout star of the 2026 sustainable travel movement.

The sector is projected to hit $136.58 billion this year, driven by a global surge in e-bike adoption and a growing traveler preference for "slow-burning" adventures.

Europe remains the dominant market, but the report identifies Asia-Pacific as the fastest-growing region, with new luxury "cycling-focused" resorts opening in Thailand and Vietnam to cater to high-spending, health-conscious explorers.

The report links this growth to a broader 2026 trend of "Eco-Friendly Immersion," where travelers prioritize low-carbon footprints and physical wellness. Innovative companies are now launching premium private tours in places like Croatia’s Istrian Peninsula, featuring digital route planning and "gear-less" support services.

For the 2026 traveler, the bicycle is becoming more than a hobby; it is a primary "vehicle for discovery" that offers a deeper connection to local culture than traditional motor-coach tours.