Dominican Republic Launches “Dominicana te Sonríe” Campaign in Puerto Rico

The Dominican Republic’s Ministry of Tourism officially unveiled its new campaign, “Dominicana te Sonríe” (“The Dominican Republic Smiles at You”), in San Juan. The concept aims to showcase the nation’s hospitality, joy, and diversity of experiences, alongside the promotion of the Santo Domingo destination.

During the event, audiovisual pieces highlighted the historic charm of the First City of the Americas and its extensive entertainment and tourism offerings. The Dominican capital was presented as a versatile destination that blends nightlife, shopping tourism, conventions and business, cultural attractions, religious tourism, and rich gastronomic experiences.

The campaign emphasizes the country’s essence: turquoise beaches, nights filled with music, fine dining, family reunions, and unforgettable adventures. It also underlines the sense of safety, trust, and quality that travelers experience from the moment they arrive in the Dominican Republic.

“Tourism in the Dominican Republic is built on hospitality, which makes us unique and allows us to win over every visitor. With this campaign, we aim to strengthen our position as a leading destination in North America, Latin America, and Europe,” stated David Collado, Minister of Tourism.

The event also showcased the investment of major international hotel chains in Santo Domingo, including Marriott, Hyatt, Intercontinental, Kimpton, Sheraton, and Hilton, which ensure world-class standards of quality and comfort. “The chains that arrive, stay. This confirms that the tourism development of our capital is solid and sustainable,” said Juan Manuel Martín de Oliva, president of the Santo Domingo Tourism Cluster.

Located just 30 minutes by plane from Puerto Rico, Santo Domingo offers a unique blend of history, modernity, and entertainment in an easily accessible setting. “The city offers a unique and unmatched diversity, with options for every taste,” noted Yudith García, reinforcing the destination’s appeal for the Puerto Rican market.