Dubai Expo 2020 to Welcome Global Tourism Resilience Day

The first ever Global Tourism Resilience Day is set to be launched at Expo 2020 Dubai by Jamaica minister of tourism, Edmund Bartlett. The minister is also co-chair of his brainchild, the Global Tourism Resilience and Crisis Management Centre (GTRCMC), which will be organising the event.

As Dubai prepares to mark Jamaica Day on February 17th, it will also launch Global Tourism Resilience Day. The travel industry is and always has been fragmented, 90 per cent of the companies involved are small- and medium-sized entities and studies show that the majority are not prepared to respond to crises.

Destinations must, thus, lead, and the GTRCMC is tackling that concern in a big way. By launching an annual tribute to resilience and naming a day as such, the centre is bringing the need for the travel industry to focus on preparedness, crisis management, recovery and on-going resilience to the fore. 

Coupled with the launch of the day, the centre has partnered with the Global Travel & Tourism Resilience Council (GTTRC) and the International Tourism Investment Corporation (ITIC) to provide an in-depth forum on resilience.