France Reports Record Summer Tourism Despite Heatwaves

France has recorded one of its busiest summer seasons in recent years, with a surge in both domestic and international arrivals. Despite enduring multiple heatwaves in July and August, the country welcomed over 30 million tourists, with strong numbers from Germany, the UK, and the United States. Coastal cities such as Nice, Marseille, and Biarritz saw near full hotel occupancy throughout the month.

Local authorities attribute the growth to a mix of strategic marketing, the strength of the eurozone economy, and the appeal of cultural events like the Avignon Festival and Tour de France. Many travelers also sought cooler experiences, opting for wine tours in the Loire Valley or mountain hiking in the Alps.

Tourism officials also noted a spike in rural tourism, as travelers looked to avoid urban heat and crowds. This shift has positively impacted lesser-known regions such as the Dordogne, Ardèche, and Brittany, with local businesses reporting increased revenues.

However, the extreme heat prompted concerns about the future resilience of France’s tourism model. Several attractions, including parts of Versailles and Mont-Saint-Michel, had to reduce opening hours or install additional cooling infrastructure.

The French Ministry of Tourism is now assessing long-term measures, such as seasonal adaptation strategies and eco-friendly infrastructure to support sustainable growth. Investments in green transport and smart energy systems are expected to be prioritized in upcoming budgets.

Overall, France remains optimistic about meeting its target of 100 million visitors annually by 2027, positioning itself as a leader in climate-adapted tourism.