This Is How Golf Tourism Fared in 2022

The golf tourism market consists of sales of golf tourism by entities (organizations, sole traders, and partnerships) that refer to the trips undertaken by people to play golf. Golf is a sport in which players use a club to hit a small ball into a series of cups set out on a course.

Golf tourism is a part of sport tourism, which is one of the tourism industry's fastest-growing segments. Golf tourism refers to domestic or international trips taken by people who play golf at least once while traveling to any destination.

The main types of golf tourism are domestic and international. International tourism is defined as the act of traveling to a country other than the tourist's home country for leisure or business for no more than one year. The various services include personal tours and professional tours that are sold by direct channel and distribution channels. The golf tourism services are availed by males and females.

North America was the largest region in the golf tourism market in 2021. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in golf tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The increasing government support for the promotion of golf tourism is expected to drive the growth of the golf tourism market going forward. The governments are promoting golf destinations to domestic and international tourists as a means of earning additional foreign exchange through the development of the niche product and thereby contributing to economic growth.

For instance, in June 2021, in Scotland, a new Golf Tourism and Visitor Strategy were developed, with a focus on destination development, community engagement, education, and health as the industry attempts to recover from the challenges of the COVID-19 pandemic. Hence, the rising government initiatives to support golf tourism will drive the growth of the market.

Strategic collaborations and partnerships have emerged as a key trend gaining popularity in the golf tourism market. Major companies operating in the golf tourism sector are focused on strategic collaborations and partnerships to reinforce their position.

For instance, in October 2021, Goway, a UK-based golf tourism provider, partnered with Signature Travel Network to expand its reach in the US and strengthen its ability to provide vacations for travelers around the globe. Signature Travel Network is a US-based travel network company.

In March 2021, Callaway Golf, a US-based equipment manufacturing company that designs, manufactures, markets, and sells golf equipment, acquired Topgolf for $2.6 billion. Through this acquisition, Callaway aimed to accelerate its growth, create competitive advantages and establish leadership in the global golf equipment market by combining Topgolf's revolutionary technology platform and access to golfers of all abilities to its business. Topgolf is a UK-based sport entertainment firm.