Preps Rev Up for the Upcoming 2022 FitCuba Fair

Caribbean News Digital Newsroom

FITCuba is the most important event organized by the tourism sector in Cuba and on this occasion it becomes a symbol of the sustainable reactivation of the activity in Cuba, after these years so complex for everyone. Undoubtedly, it is an opportunity to share with all our partners the novelties of Cuba as a destination.

We will start the conference with a pre-event on Sustainable Tourism that we have called "For a tourism for all generations", which aims to exchange best practices in this area at the international level and is certainly a sign of our commitment to the present and the future of tourism in the country.

For the first time, we are promoting a program under the name Discover Cuba, which is aimed at attracting the attention of tour operators who are not yet familiar with Cuba as a destination. We will group here potential investors, LLAA, hotel groups and tour operators from traditional markets, but especially from markets that Cuba has not yet explored. We are convinced that it will be a very profitable experience in our efforts to continue strengthening our sector.

Within the Plaza America Fairgrounds, the venue of FITCuba, we have reserved a space for the FITCuba MICE Expo, aimed at promoting Cuba as a destination for events and incentives. This will be the ideal space to present the country's calendar of events, with many options on all topics: culture, sports, health, science, gastronomy, nature and tourism are just a few examples.

We return this year with the Technology Expo, this time, giving space not only to state-owned companies but also to the new economic actors that are emerging in the country, to continue working together for the digitization of the destination Cuba.

The Business Expo also brings novelties, including on this occasion, not only the promotion of the portfolio of business opportunities, but also the visit to projects of interest such as the Rio Canimar theme park and the Varadero Water Park.  A very special moment will be a panel that we have conceived for the exchange of experiences of foreign investors in the country.  

The Suppliers Expo, although not its first edition, will include the participation of suppliers with innovative proposals for the good development of our activity. All the economic actors of the country are included here.  

On this occasion, all Cuba's tourist destinations will participate with their own stands to promote and market their tourist attractions. This is a chance to get closer to the multi-destination that is Cuba itself, with its diversity of proposals, not only sun and beach, but also culture, heritage, gastronomy, nature, sailing and diving, among others. We will also take the opportunity to relaunch Cayo Largo, a paradisiacal destination that celebrated its 40th anniversary this year.

FITCuba will go beyond the limits of Plaza America to take over the streets of Varadero at night, with cultural and gastronomic proposals typical of each region of the country. Thus, the West will have a stage on Avenida Playa, the Center in the Parque de los Festejos and the East on Varadero Boulevard.

Finally, we cannot fail to mention the launching of the tobacco route, which can be experienced directly at the FITCuba 2022 post-tour. This is a new tourist product, designed to show the best of our know-how in tobacco, from the planting of the plant to the finished product, a jewel of our country, our culture and the world.

During the two years we are leaving behind, our sector concentrated on conceiving new products and improving existing ones. FITCuba is then the showcase to showcase our tourism offer and the professionalism of our workers, always committed to the welfare of those who visit us.