Washington, D.C.: A Sincere Invitation at IPW

At a trade show marked by closed-door speeches and limited interaction, Washington, D.C. stood out as the only destination that took questions from the audience following its presentation at IPW 2025, held in Chicago. This uncommon gesture was widely appreciated by international media and reaffirmed the U.S. capital’s commitment to transparency, hospitality, and open dialogue.

The presentation was led by Elliott Ferguson, CEO of Destination DC, who delivered a direct, inclusive, and emotional message about what the city represents today—beyond political power.

Under the slogan “There’s Only One D.C.”, Ferguson portrayed the capital as a vibrant, diverse, and culturally rich destination. He highlighted the city’s pride in having hosted World Pride, noting that 14% of D.C.’s population identifies as LGBTQ+, and that Washington is a welcoming place for all identities and backgrounds.

“We love when visitors come to see the White House,” he said, “but even more when they discover everything the city has to offer beyond the government.”

During the Q&A session, journalists from Canada and Europe raised concerns about the current political climate, safety perceptions, and a decline in travelers from key markets such as Canada (–37%), the UK, and Germany (–12%). Ferguson did not shy away from sensitive topics:

“We want all visitors to feel welcome. If someone chooses not to come, we understand. But what matters is knowing that the vast majority of Americans value and warmly welcome international tourists. Beyond any rhetoric, there is a progressive, hospitable, and resilient America,” Ferguson stated.

The presentation also highlighted the city’s wealth of attractions, including more than 60 free museums, such as the Smithsonian and the new White House Experience Museum, as well as multicultural neighborhoods and a growing events calendar. Among the upcoming highlights are the largest Fourth of July celebration in the country and the 250th anniversary of U.S. independence in 2026, which promises to position the capital as the festive and cultural epicenter of the United States.

With a participatory and honest message, Washington, D.C. made it clear: this is a city that listens, responds, and welcomes without conditions—ready to open its doors to the world with a smile and a sincere invitation.