GMCVB Showcases Its Vision for a World-Class Miami at WTE Miami 2025

The Greater Miami Convention & Visitors Bureau (GMCVB), global partner of World Travel Expo Miami 2025, is presenting a bold strategy to position Miami-Dade not only as a leisure destination but also as an international hub for business, culture, and innovation.

In an interview with the WTE Daily, Rolando Aedo, GMCVB’s Chief Operating Officer, explained how the city is evolving beyond its traditional sun-and-sand image, highlighting its cultural diversity, world-class gastronomy, and strong commitment to sustainability. “Neighborhoods like Little Havana, Wynwood, Little Haiti, and Overtown are living museums of our multicultural soul,” Aedo noted.

One of Miami’s major transformation drivers has been gastronomy. With restaurants recognized by the Michelin Guide and initiatives like Miami Spice, the city has positioned itself as one of North America’s culinary capitals. Parallel to this, sustainability initiatives tied to marine conservation, inclusive growth, and energy reduction are gaining momentum.

At WTE Miami 2025, GMCVB aims to leverage the event as a global platform to attract high-value buyers, showcase Miami’s world-class infrastructure, and reinforce its role as a gateway for tourism investment. The strategy targets emerging markets in Latin America, Europe, and Africa, where demand for U.S. travel continues to rise.

Looking ahead, GMCVB is committed to diversifying its visitor base and consolidating the MICE segment. The upcoming Grand Hyatt Miami Beach, the city’s first convention headquarters hotel, together with the upgraded Miami Beach Convention Center, will allow Miami to host major congresses, international summits, and incentive programs previously out of reach.

The bureau is also strengthening local talent development through initiatives like BHI and Tourism Business Enhancement (TBE), while forging alliances with the Miami-Dade Beacon Council to ensure tourism serves as both an economic engine and a bridge to sectors such as audiovisual production, international trade, and business relocation.

“More than just filling hotel rooms, our vision is to build a stronger, more sustainable destination that benefits both visitors and residents,” Aedo concluded.