Hotel Sector Closes Year with Solid Occupancy and Rate Growth

The global hotel industry is closing 2025 with healthy occupancy levels and sustained growth in average daily rates across most regions. Urban hotels are benefiting from holiday city breaks, while resorts report extended stays linked to remote work flexibility.

Travelers continue to prioritize location, quality of service, and experiential value over traditional star ratings.

Hotels have also seen increased revenue from ancillary services, including dining, wellness, and curated local experiences.

Staffing levels have stabilized after years of volatility, improving service consistency during peak travel periods. Hoteliers expect steady demand to carry into early 2026, particularly for premium and lifestyle-oriented properties.