TUI Wants to Regain Lost Ground in Europe
TUI has launched its first major campaign since appointing creative agency Leo Burnett London.
The work will relaunch the brand with a fresh brand identity for the post-pandemic world against a backdrop of travel restrictions easing across Europe.
The Europe-wide campaign and platform, entitled ‘Live Happy,’ showcases the breadth of the Tui offer.
The campaign kicks off with a 60-second film, produced by Forever and directed by Kinga Burza, which will premiere during Coronation Street on ITV.
It takes viewers on a journey through a world of TUI experiences, from beach trips to exploring far flung islands by canoe and day trips around a Moroccan souk.
With this fresh and colourful take on what a new world of travel and holiday experiences can look like, TUI is looking to attract broader audiences who look for authentic local experiences on holiday, without alienating important package holiday buyers.
The platform is designed to be a long-term campaign that will run for years, repositioning TUI as a modern, progressive travel company and demonstrating that TUI has the expertise, range and scale to create the perfect travel moment for anyone and everyone.