aloft Hotels to Unveil Mexico Property in 2009

Starwood Hotels & Resorts Worldwide, Inc. and its new lifestyle brand, aloft hotels, formally launched the aloft brand in Latin America at the W Mexico City. As a Vision of W Hotels, aloft Hotels will feature loft-like nine-foot ceilings and oversized windows.

The centerpiece of the loft room is the signature bed, and large stylish bathrooms with oversized walk-in showers and amenities created by bliss spa.

Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug and play, a one-stop connectivity solution for multiple electronic gadgetry such as PDA, cell phones, mp3 players and laptops, all linked to a large flat panel HDTV ready television for optimal sound and viewing.

aloft currently has over 50 projects underway with more than 30 developers to build aloft hotels around the world. The first aloft hotels are targeted to open in 2008.