AMResorts to Reach Out to Jamaica

godking
29 August 2006 6:00am

AMResorts, a hotel management company with brands totaling about 5,000 rooms over seven properties in Mexico and three in the Dominican Republic, celebrated its fifth anniversary by revealing that it will expand its portfolio into Jamaica.

The firm also will launch a rewards program for agents, which account for more than 75 percent of all bookings in October, sources close to the company´s front office revealed.

The property, which will be targeted to the high-end, adults-only market, will be an all-inclusive resort as are all the AMResorts´ properties.

AMResorts´ five-year plan is to double its room count by the end of 2008. New destinations could include Aruba, the Bahamas, Costa Rica and in Mexico, Los Cabos, Ixtapa and the Baja area.

AMResorts´ three brands are Secrets Resorts & Spas, Dreams Resorts & Spas and Sunscape Resorts & Spas.

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