Aruba Hotel & Tourism Association Shuffles Marketing Department

The Aruba Hotel & Tourism Association (AHATA), celebrating its 40th anniversary this year, has reorganized its marketing operation in a move designed to strengthen its marketing support and membership services, according to Jorge Pesquera, president and CEO.

Scott Wiggins has been promoted to senior director, sales and marketing for North America as well as director of operations for the Aruba Meetings and Convention Bureau.

Well-known Aruban and former tourism official Adwina Arends has joined AHATA´s marketing department in the areas of leisure sales and industry relations and will represent AHATA as its North American marketing manager.

In the same breath, newly appointed director of business development Marcial Charly Ibarra will focus on group and leisure marketing services.