Carlson Hotels Launches New Rate Management System

Carlson Hotels Worldwide launched Rate of the Day, a rate management system that allows hotels an unprecedented level of flexibility and control in setting price points and overall rate structure.

Rate of the Day provides a method for hotels to easily shift the entire rate structure for their hotel based upon a base rate, and adjustments can be made for any time period and can be based upon any dollar amount or percentage increase or decrease. Typical hotel rate management systems only allow hotels to adjust rates based off of fixed rate plans.

The price points within these rate plans are traditionally defined via various availability controls (open, close, stay pattern controls, etc.), which are difficult to manage due to the inability to control the length of a guest’s stay.

With Rate of the Day, stay length is not a deterrent in setting rates as adjustments can be made at any time and changes are reflected throughout the entire rate structure.