Choice Hotels Determined to Step Up Caribbean Portfolio

Choice Hotels, one of the most successful lodging franchisors in the world, says it expects robust growth to produce greater economic benefits in the Caribbean.

Caroline Racine, Director of Caribbean Franchise Development for Choice Hotels, said, by catering to travelers who don’t want to spend all of their discretionary income on lodging, “We are providing travelers to the Caribbean a mid-scale lodging experience, allowing them to focus their time and money enjoying what the islands have to offer.”

The Haitian-American executive, who recently assumed responsibility for increasing brand awareness and distribution of Choice’s 10 brands throughout the Caribbean, reported strong business growth, especially in Puerto Rico where three additional properties are slated to open this year.

“Our main priority for the next six months is to continue to forge relationships with existing hoteliers and developers interested in our brand offering. Our momentum is strong and we will continue to aggressively grow our presence throughout the region as there is a need for select-service branded hotel options in the Caribbean,” she continued.