Choice Hotels Launches Rewards Program in Europe

Choice Hotels International announced that Choice Privileges, its award-winning rewards program, is now open to European residents and has been expanded to include over 300 Choice brand properties in Europe, including nearly 70 in the UK.

To launch the program in Europe Choice has partnered with American Express to offer travelers a special double-points promotion. Up until the end of November, guests who pay with their American Express card will earn double Choice Privileges points on qualifying stays in European properties.

Choice Privileges’ members can earn points on qualifying stays at hotels throughout ten European countries including Belgium; the Czech Republic; France; Germany; Ireland; Italy; Portugal; Spain; Switzerland and the UK.

Becoming a Choice Privileges member is free and they can now earn ten points per every U.S dollar equivalent spent at hotels. Members also enjoy express check-in, extended check-out, and the opportunity to redeem points for free nights at over 5,500 properties throughout Europe, the U.S., Canada, Mexico, and the Caribbean.

The Choice Privileges rewards program, which has been available in the US since 1998, was voted best of the best at the 19th annual Freddie Awards in 2007. Each year frequent travelers are asked to vote for their best frequent travel programs and Choice Privileges won “Best Award” representing the best flexibility and value for its members.