Coral, Hilton Bring Brand Development to an End

Coral Hotels & Resorts and Hilton Hotels Corporation have announced the joint decision to dissolve their agreement to develop the Coral by Hilton brand. The decision, reached by mutual agreement, has been in effect since October 31.

“This de-branding stems from a mutually agreed and amicable decision,” states Simon Suarez, executive vice president of Coral Hotels & Resorts. “The superior infrastructure and unique characteristics of Coral Hotels & Resorts guarantee seamless branding without starting from zero. Under the new structure, guests will continue to enjoy four exciting all-inclusive resorts with a wide variety of activities and accommodations to please any discerning traveler.”

Coral’s four existing all-inclusive resorts in the Dominican Republic will no longer operate under the Coral by Hilton brand and will revert back to the Coral Hotels & Resorts brand.

Since 1996, Coral Hotels & Resorts has operated in the Dominican Republic and will continue to do so under that banner.

Following the de-branding process from Hilton, Coral Hotels & Resorts will soon launch a comprehensive marketing campaign, and will continue to sell through all existing distribution channels, including tour operators, travel agencies, electronic media and direct consumers.