Coral Hotels & Resorts Inks Strategic Alliance with Globalia

Coral Hotels and Resorts and Globalia Hotels & Resorts have signed a strategic alliance that will expand the lodging facilities for guests and add value to services offered. Globalia will introduce the Coral brand in new markets through its sales organization and distribution systems throughout Europe.

Globalia, a Spanish conglomerate, owns the airline Air Europa, a chain of travel agencies, an outbound tour operator, ground handling companies, and hotels among other investments in tourism. Coral Hotels & Resorts, S.A. has developed four all inclusive beach resorts and other vacation related ventures in the Dominican Republic.

This deal reflects the global competitiveness and growth objective of Globalia in various Caribbean destinations, particularly in the Dominican Republic, where the resorts are positioned in the major tourism destinations.

“This integration is a key element in our plans for future development and is fundamental in our purpose of turning into one of the main hotel chains in the Caribbean,” said Juan Jose Hidalgo, President of Globalia Hotels & Resorts

By virtue of this alliance Globalia Hotels will immediately take over the management of Coral Hamaca in Boca Chica, Coral Canoa in Bayahibe and Coral Marien in Puerto Plata. These hotels will integrate into the sales and marketing structure of the Globalia Hotel Group that will also include thirteen Oasis hotels in Mexico; the Panorama, Varadero 1920 and Playa Coco hotels in Cuba, and the Globalia hotels in Spain and Tunisia.

These joint efforts in Cuba, Mexico and Dominican Republic will create a synergy between the Globalia Group companies that together with the use of air lift from Air Europe will help increase the volume of European guests throughout the Caribbean.