Four Points by Sheraton Undergoes Global Rejuvenation

Starwood Hotels & Resorts Worldwide, Inc.’s Four Points by Sheraton brand is in the final stages of a comprehensive, global rejuvenation campaign.

Taking a cue from sister brand, Sheraton, and its recent portfolio-wide revitalization, in the past five years Starwood and its partners have invested more than $1 billion to reinvent Four Points by Sheraton resulting in a 70 percent turnover of the portfolio driven by major property renovations, conversions and new-build hotels.

Boasting the largest pipeline in its history, Four Points by Sheraton is poised to open its 100th hotel in North America while continuing to make a meaningful contribution to Starwood’s growth with plans to open more than 20 hotels in 2009.

The brand’s uncomplicated comfort positioning and “No Nickel and Diming” platform have proven to be highly successful in both established and emerging markets all over the world. Designed to facilitate the cost-effective and streamlined development of new Four Points by Sheraton hotels, the brand’s first prototype hotel opens in San Antonio, Texas, this month.

The new prototype showcases the brand’s contemporary look, complemented by classic and comfortable interior design elements refreshed for today’s self-sufficient traveler.

Highlights include a state-of-the-art fitness center, swimming pool, an average of 1,100 square feet of flexible meeting space, and premium food and beverage facilities, including a full breakfast and Seattle’s Best Coffee. Four Points by Sheraton San Antonio will be the first of three prototype hotels to open in North America this year.

Also in May, Four Points by Sheraton will debut its flagship vacation resort property –Four Points by Sheraton Harbor Resort and Yacht Club in Punta Gorda, Fla. The opening will mark the unveiling of the brand’s new Gateway Lifestyle design package.

Reminiscent of a lake house or breezy beach cottage, the new design features crisp white and honey-colored woods with blue and green accents and joins the brand’s existing City View and New Homestead interior design packages.