With Growth Underway, Spain’s Sandos Works for Name Recognition

Sandos Hotels & Resorts, a 4-year-old company based in Spain, has moved quickly to establish itself in Mexico’s Riviera Maya region and plans to expand even further. In April, the company opened its fourth hotel on the Riviera Maya: the all-inclusive Sandos Playacar Riviera Hotel & Spa.

The property, connected to Sandos Playacar Beach Resort & Spa, has 400 rooms adjacent to the 18-hole Playacar Golf Course. The two properties also share a new Sandos Spa facility, which has 22 treatment rooms, sauna, steam room and other amenities.

This new property is the latest chapter in a story of growth that began in 2004, when the company opened its first property in Lanzarote, the Canary Islands resort destination. Sandos’ first Riviera Maya foray, the Sandos Caracol, opened following a major renovation to an existing property in 2006.

Sandos also actively targets the wedding niche; the company offers a Sandos Wedding Package for couples who book a minimum of five rooms for five nights or longer. The package includes personalized service from a wedding coordinator, a decorated wedding site, cake, commemorative certificate and other amenities.

To instill more brand loyalty, Sandos recently introduced the Sandos4u VIP Reward Club, which offers added amenities based on the frequency of travel to any of the Riviera Maya properties. Reward Club members are divided into two categories, based on travel frequency.