Hard Rock, Sol Meliá to Open First Hard Rock Hotel in Europe

The Hard Rock Hotel in Madrid will soon rock onto the European scene, bringing renewed vitality to the historic Gran Hotel Reina Victoria, deep in the heart of Spain´s capital. The joint venture, managed by Spanish hotel group, Sol Meliá and the U.S.-based Hard Rock, brings the Hard Rock Hotel brand to Europe for the first time ever.

“We are thrilled to bring Hard Rock hotel to Europe for the very first time,” says Trevor Horwell, Vice President of Hard Rock Hotels. “The Hard Rock Hotel in Madrid will epitomize the ideal of urban luxury and is guaranteed to deliver to our guests the unique and dynamic experience for which Hard Rock has become famous.”

Enlisting the talents of renowned British architect Keith Hobbs of United Designers and American nightlife entrepreneur Rande Gerber, the Hard Rock Hotel will create an atmosphere that is sophisticated yet sensual.

“Sol Meliá, known for its world-class properties, will bring to our loyal guests and locals the most exciting destination hotel concept that Madrid has ever seen,” says Angel Palomino, Executive Vice President of Development for Sol Meliá Hotels and Resorts. “A high-quality product designed to compete with Madrid´s best hotels and touting our service excellence, the Hotel Rock Hotel in Madrid will be a valuable asset to the city while serving as a paradigm for future European Hard Rock hotels.”