Health, Wellness Tourism Gaining the Spotlight in Austria

Our Travel and Tourism in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data (2001-2006), allowing you to identify the sectors driving growth.

It identifies the leading companies and offers strategic analysis of key factors influencing the market –be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2011 illustrate how the market is set to change.

Sector coverage: travel accommodation, transportation, car rental, retail travel and tourist attraction markets

The year 2006 saw stagnation in tourist numbers to Austria as slightly fewer visitors came from the traditionally strong countries such as Germany or Italy due to the rather modest performance of Western European economies in recent years.

As a positive surprise, however, tourist numbers from the new EU member states and from distant countries such as Russia, Japan, the US or Australia are strongly on the rise.

Tourists from these countries seem to have discovered the beauty and diversity of Austria as they come to see cultural and historic sites just as much as to enjoy winter sports activities and hiking in the Alps. Russians are the strongest growing tourist group as they flock to Austria’s ski resorts and casinos.