Hilton Rolls Out MICE Website

Hilton has launched its first, global meetings and events website to drive online meeting and event bookings as part of the company’s strategy to increase online bookings to 25 percent by 2009.

The new online product, which provides a hassle free experience for customers researching and booking meetings and events, will be supported by a global in-hotel poster advertising campaign across Hilton hotels internationally, an online advertising campaign and a direct mail campaign to over 80,000 meeting planners in the UK and Europe.

The website provides the meeting, conference and event industry with a one-stop shop for Hilton offers, news, room information and bookings globally. A new search function enables guests to view facilities from around the world and latest offers are clearly highlighted. Enhanced meeting room information provides customers with relevant, instant research and includes new virtual room plan capacities and dimensions.

Guests can request a bespoke, round-the-clock proposal direct to the hotel of choice and e-brochures can be tailored for meetings and event delegates and emailed or downloaded. The website also offers an e-newsletter subscription for meeting and event planners to receive the latest hotel news, meeting and conference deals and special offers.