InterContinental Hotels Renames Flagship Lodging in Colombia´s Bogota

InterContinental has announced that it will rebrand the InterContinental Tequendama Bogota as the Crowne Plaza Tequendama Bogota, Colombia, effective January 2007.

The Tequendama hotel, which has been operating for over 50 years, is considered to be one of the most renowned hotels in Bogota, Colombia, and has been notorious for hosting celebrities, several dignitaries and world leaders from across the globe.

Additionally, most major governmental and worldwide agencies´ conventions and conferences have also been held at the internationally acclaimed hotel which enjoys an ideal location close to the financial, business, government and tourist districts.

Through research, the hotel´s owning and managing company, Sociedad Hotel San Diego S.A., has determined that there is an increase in demand for larger meeting and event space in Colombia, as well as a need for innovative value offerings as it pertains to services, products, and marketing programs.

As part of the rebranding, the hotel will also feature the Crowne Plaza Sleep Advantage, an award-winning program which encompasses all aspects of a guests´ sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services.