ITB Berlin to Co-Brand with India’s SATTE Travel Show

ITB Berlin, a product of Messe Berlin, will co-brand with India’s top BtoB Travel Show, New Delhi’s SATTE, in 2010. SATTE and ITB have signed a Memorandum of Understanding (MOU) in New Delhi.

Dr. Martin Buck, director of the Competence Center Travel and Logistics at Messe Berlin, confirmed these developments as a most positive statement, coming from ITB Berlin, which is regarded as the world’s biggest tourism business platform, that India is a huge travel market that cannot be ignored.

ITB’s decision to endorse SATTE is a recognition to the power of the Indian traveler and also a recognition for India as a major generator on the travel and tourism circuit of Asia. It also recognizes the leadership position of SATTE as the premier tourism product of the region.

ITB has been looking around to increase its international presence and to look beyond Germany. Last year, ITB embarked upon its maiden show in Singapore and launched the first edition of ITB Asia. A co-branded show in India is a big recognition of the Indian market and of SATTE in particular.

SATTE and ITB have been working together over the last four years. This new agreement will secure a more world-class experience at the 17th annual edition of SATTE from Jan. 28 to 30.