Mexico’s Real Resorts to Promote Upgraded Royal Brand

Real Resorts will unveil a number of property enhancements and a new name for a Playa del Carmen property, in an effort to give its Royal brand a cache all its own.

The 459-suite, adults-only Royal Porto Real Playa del Carmen will be renamed the Royal Playa del Carmen when it reopens December 23 after receiving a number of enhancements, including an online check-in option, upgraded beds with pillow-top mattresses, concierge-level upgrades (for suite-category rooms except deluxe junior suites), reservation-only beach cabanas and two new specialty restaurants.

The name change and enhancements are timed to coincide with the opening next month of the 285-room Royal Cancun, which will give Real two Royal-branded resorts catering to a more upscale clientele.

Real’s new Royal Online Check-In option enables guests staying in either of the two Royal properties to check-in online up to 48 hours prior to arrival.

Modeled after the online check-in offered by the airlines, the optional service was designed to streamline and expedite the check-in process and distinguish the more upscale Royal brand from Real’s other two brands, Real and Grand.

Upon arrival, guests meet with a dedicated online check-in service agent to retrieve their key and a preloaded iPod.