Palmera de Cabarete Resort & Spa to Open in the Dominican Republic in 2011

Palmera de Cabarete Resort & Spa, opening in 2011 as the first luxury resort on Dominican Republic’s north shore, has named KWE group, a Miami-based travel, hospitality and lifestyle marketing firm, to handle global marketing and sales.

The $200 million, 138-suite resort is located on 19.5 beachfront acres on 1,000 feet of private shoreline, part of the largest expanse of uninterrupted beach in the Caribbean. The announcement was made by Darren Law, President and Chief Executive Officer of NID Holdings LLC, developers of Palmera de Cabarete.

KWE group specializes in luxury lifestyle with a focus on destinations, resorts and real estate, and is recognized as a thought leader in luxury lifestyle trends. The firm is headed by President and Chief Strategist Karen Weiner Escalera, who will be responsible for the international marketing and public relations for Palmera.

KWE group’s real estate division is directed by Vice President Sandy Carrier, a top real estate sales and marketing professional in the luxury market. The firm’s program for Palmera de Cabarete includes international real estate marketing and sales including analysis and planning, sales strategies, development of an elite broker network program, and hands-on involvement in the entire sales process.

Amenities will include a full-service branded spa and wellness facility, tennis, gourmet dining, conference facilities, room service, 24 hour concierge, and children’s activity program.