Renaissance Launches Two Hotels, New Brand Image

The debut of two new hotels in two cities –the Renaissance Paris Arc de Triomphe and the Renaissance New York Hotel 57- represents the beginning of a new image for the Renaissance Hotels & Resorts global lifestyle brand.

The breakthrough simultaneous launch event this week in Paris and New York will feature live performances by British singer/songwriter Mr. Hudson in New York and indie rocker Santigold in Paris.

The Renaissance experience and its new modern brand identity launches with these two events and a new web portal for the collection of 140 properties in 28 countries around the world.

The new website, www.renaissancehotels.com, uses storytelling and experiential packages and promotions celebrating the uniqueness and rich travel experiences at each hotel and location.