Silversea Launches New Ship Blog, Updated Website

Silversea Cruises has officially launched a blog about its new Silver Spirit, as well as a refreshed website at http://www.silversea.com/ . The blog will provide news and photographs detailing the ship’s progress and counting down the days until Dec. 23, when Silver Spirit welcomes its first guests.

In addition to the Silver Spirit blog, the company recently soft launched a Facebook fan page and Twitter microblog, both of which can now be accessed from the website’s blog page. By leveraging these social media platforms, the company hopes to increase communication and gain feedback from readers.

Other website enhancements include improved functionality features, new content pages, and a more visually engaging home page that displays a flash header allowing vibrant images to fade in and out with messages that highlight key brand attributes and special programs. The Silversea Expeditions section has also been revamped with improved navigation features and flash imagery. More features will be added in coming weeks.