South Africa’s New Tourism Campaign Covers Significant Indian Cities

South Africa’s new tourism campaign, #MeetSouthAfrica to attract more Indian travellers to the country has really been quite a puller. The country is showcasing its best locales and  the diversity available in South Africa.

The campaign outspreads to metro and tier-II cities in India such as Mumbai, Kolkata, Ahmedabad, Delhi, Noida, Gurgaon, Jaipur, Chandigarh and Bengaluru. There is a growing interest among Indian travellers and South African tourism is spreading awareness through its campaign.

In an endeavor to resonate with the Indian travellers, the creative executions of the #MeetSouthAfrica campaign has been customized with the use of impactful one-liners in local languages that are engaging. The creatives have been designed and executed by DDB Mudra Max.

The visuals integrate the underlying essence of the campaign through impactful illustrations on adventure, scenic beauty, wildlife and luxury experiences on offer in the Rainbow Nation. The campaign includes media mix comprising of large format hoardings, bus shelters and ambient media such as malls in strategic locations to further enhance consumer reach.

Source: Travel & Tour World