Starwood to Open First St. Regis in South America

Starwood Hotels & Resorts Worldwide announced an agreement with First South American Investments S.A. (FSA) to develop the first St. Regis hotel and residences complex in South America. St. Regis Hotel & Residences, Buenos Aires will open in 2010. St. Regis Hotel & Residences, Buenos Aires will feature 160 guest rooms and suites as well as residences.

“The passionate city of Buenos Aires engages visitors with its energy, enthusiasm and excitement, creating a richly textured cosmopolitan setting perfect for our global St. Regis guests,” said Ross Klein, President of Starwood’s Luxury Brands Group. “Buenos Aires is the perfect choice for the debut of the St. Regis brand into South America, enticing sophisticated, worldly travelers to explore this stylish and sizzling destination.

“We are absolutely delighted that this development will carry the prestigious St. Regis brand. Since the project’s inception, we knew that this landmark site presented the perfect opportunity to create one of the finest hotel and residences complexes on the South American continent,” said Raul Gonzalez CEO of First South America Investments, the owners and developers of the new hotel.