SuperClubs to shell out $25 million in management of 14 new hotels up to 2005

SuperClubs, the Jamaica-based hotel chain specialized in all-inclusive service, is bracing for management of fourteen new hotels until 2005, and effort that will require a 25-million-dollar investment scheme, said Victor Maniarres, the company’s vice minister of marketing and sales for Latin America.

In Brazil, where the company already runs the Breezes trademark, SuperClubs has plans in the pipeline to open a similar 500-room establishment near Fortaleza. The Jamaican hotel chain expects to have five all-in resorts in Brazilian destinations by 2005.

At the same time, the company inked an alliance agreement with hotel chain Sonesta in Ceara to manage business facilities in Brazil under the Sonesta brand. The first of those resorts will open in Sao Paolo in March 2003, and a second one will be inaugurated in Brambia in August that same year. SuperClubs’ objective is to own five resorts in Sonesta in 2005.

On the other hand, the company will unveil a new 735-room hotel in Punta Cana, the Dominican Republic, next December 15, while another 420-room establishment will open its doors in Puerto Plata on that same day.

Those are existing facilities that SuperClubs has been running for a number of months now, yet they’re still being refurbished to meet the brand’s standards. The Jamaican company also hopes to add a hotel in Saint Kitts in the Eastern Caribbean in late 2004 and develop a couple of resorts in Cuba scheduled to open also in that same year.

SuperClubs saw the light of day 25 years ago and it currently owns 18 hotels –four under ownership rights and fourteen others on shared management- under three different trademarks: Grand Lido, Breezes and Hedonism. All these lodging facilities provide super all-in services that comprise all of the guests’ expenditures in only one fixed price.