Trinidad and Tobago Sees 20 Percent Increase in U.S. Visitor Arrivals

With a 20 percent increase in visitor arrivals from the United States, the first quarter of 2015 illustrates strong growth for Trinidad and Tobago’s tourism sector. The US market makes up nearly 40 percent of all travelers to the destination and has shown the largest growth over the same period in 2014.

Aggressive efforts have been set in place to position the dual-island nation as an attractive destination to US travelers who are seeking an authentic cultural experience.

As part of the ongoing process to showcase the destination in the coming months, PR and marketing events include niche press trips, promotional roadshows and trade events. Sponsored by Trinidad and Tobago Convention Bureau, the TDC will target meeting planners in May with presentations taking place in Atlanta, Washington DC and New York City as part of the initiative to highlight the diversity of the destination to accommodate groups for meetings and conventions.

Also in May, Trinidad and Tobago will host a culinary press trip to highlight the complete, rich gastronomic heritage of the destination. Marketing partnerships have been strengthened with Online Travel Agencies (OTAs), while a Trinidad and Tobago Travel Agent Specialist Program will be launched in May. The TDC is also partnering with its stakeholders and its Consulate General in New York to host “Trinidad and Tobago Day in Manhattan” in July.

Source: Caribbean News Now