Visit Florida Launches Fall Campaign for Visitors Traveling Without Kids

Visit Florida is introducing a new fall brand campaign focused on targeting young and mature traveling without kids. The new campaign falls under the umbrella of the “Must Be the Sunshine” brand campaign, but was designed to target younger and older travelers who can stay in Florida longer and are looking for non-family activities.

“In order for us to continue to attract more visitors to the Sunshine State, we need to reach targeted audiences with unique messaging about Florida travel opportunities all year long,” said Visit Florida President and CEO Will Seccombe. “Thanks to the increased budget allocated to Visit Florida by Governor Scott and the Florida legislature, we are now able to go into market this fall and influence additional travel to Florida during an otherwise slower season.”

Source: Travel Pulse, http://www.travelpulse.com/visit-florida-launches-fall-campaign-for-visitors-traveling-without-kids.html