Wyndham Reveals Expansion Strategy

Building on a year of global growth, Wyndham Hotels and Resorts announced a three-pronged strategy to expand, improve guest satisfaction and build revenue through a new marketing plan targeting Generation X consumers.

Addressing more than 300 owners, managers and staff at the Wyndham conference, brand President Peter Strebel detailed a strategic business plan that targets development in first-tier markets including New York, Boston, Los Angeles, Washington, San Diego and San Francisco.

The growth would accelerate momentum established this year with the opening of 20 Wyndham properties in the United States, Mexico, Europe and the Caribbean, he said, adding that nine more Wyndham hotels currently are under construction including four in New York City, and ground will be broken next month for a 400-room hotel at the Bonnet Creek Resort in Orlando.

A crown jewel of Wyndham development efforts this year is the Wyndham Rio Mar Beach Resort & Spa here, the venue for the brand conference. The 600-room resort, situated on 500 beachfront acres 19 miles east of San Juan, officially joined the Wyndham system in May.

Outside the United States, the Wyndham portfolio added its 24th resort in the Caribbean and Mexico, the 402-room Wyndham Cozumel Resort and Spa.

In a further move to expand the brand’s footprint, brand parent Wyndham Hotel Group this summer announced the affiliation of its 154 limited-service, mid-priced Wingate Inn hotels with the Wyndham system. Also this year, Wyndham Vacation Ownership rebranded 40 of its timeshare resorts to the Wyndham name, giving the brand even broader exposure.